Welcome to the World of Persuasion

I wrote The Equation of Persuasion™ to empower you to reach your highest potential as a communicator, both personally and professionally.


Based on my decades of experience as a coach, a strategist and a designer of my clients’ messages to their decision-making audiences, I observed a missing link in the field of communications. I developed a methodology identifying those elements that must be kept in balance for them to land a decision they are seeking. Once I saw the wildly successful results of this unique approach, I knew I had to share these proven techniques with you.

I hope The Equation of Persuasion™ becomes your go-to reference, tattered and worn, with your handwritten notes scribbled throughout.

Purchase the book or connect via email … jhuck@thehuckgroup.com. I would love to hear about your success stories!

$45.00 ex. tax