Welcome to the World of Persuasion
I wrote The Equation of Persuasion™ to empower you to reach your highest potential as a communicator, both personally and professionally.
Based on my decades of experience as a coach, a strategist and a designer of my clients’ messages to their decision-making audiences, I observed a missing link in the field of communications. I developed a methodology identifying those elements that must be kept in balance for them to land a decision they are seeking. Once I saw the wildly successful results of this unique approach, I knew I had to share these proven techniques with you.